How To Run A Successful Event To Build A Better Business Network
How To Run A Successful Event
Events are a powerful tool for marketers to truly engage their consumers and leverage their brand. No matter what type of event you plan to run, there are a few points you need to remember to ensure your event is a success.
A successful Event Marketing Campaign is one that:
* Meets your brand objectives.
* Delivers a meaningful message directly to the target market.
* Complements your overall marketing plan.
* Provides a talking point amongst consumers.
The Strategy
Choosing the right event strategy for your product or service requires a thorough understanding of the brand objectives. You may require an experienced event agency partner if you do not have sufficient in-house resources to help you to achieve your goals. Look for a good team of experienced and creative minds who are ready to analyse every element of your product and service and its current position to design the best possible strategy. The following points should be considered:
Event Outcome
Clarity and agreement around the issue of event outcome is imperative. Key stake holders will have different views and perspectives of what they want out of an event. Defining and agreeing the desired event outcome means that the correct approach is taken. It means that the creative development of the event and the content to all work together to produce the right results. Ask yourself the following questions.
* What is the outcome you want for this event?
* What change do you want to effect?
* What tangible changes do you want? Eg Increase in sales, lead generation?
* What is the best thing/outcome that could happen as a result of this campaign?
* When the road show is over what do you want the guests to be saying about the event over coffee to their friends?
* What would be the ultimate sign of success for the event?
Target Market
Your target group are your guests. They could be prospective or existing clients or they could be staff. Again ask yourself: Who are they? Where are they? Why do you want them to attend? What do they like to do? How do we get their attention? What do they think/know/feel about your company now? What do you want them to think/know/feel about your company post the event?
Think about what events they have experienced before either with your organisation or with your competitors. What is their age group, are they an even mix of male and female? Understanding your audience is a good first step in the event planning process.
Message
A clear message is critical to the success of any event. Knowing exactly what you want to say is imperative. Its about what you want to say rather than how you want to say it at this stage? What is the main story you want to tell? What is imperative that they know when they leave? Communication of the message needs to be clear and concise. Consistency is key and your message needs to be included in each step from the invitation to web marketing campaign, to the event, the marketing collateral and the carefully planned post event strategy.
Brand Positioning
A good understanding of your brand position is crucial in building an event strategy. Is the event about a new product or service? Is it the launch of a new variable product or service? Are there set sales objectives for the product or service? Your brand position will assist in clarifying the best type of event your company needs and the most appropriate communication vehicle to engage your audience.
Creative
The creative development of the event can vary enormously. Considering the questions above certainly points you in the right direction to as to what kind of event will provide the most powerful result. It could be a national road show with international speakers or it could be a half day relationship building experience with key clients. A golf day, seminar series, exhibition, conference, experiential marketing campaign or any other various type of event should focus on leveraging your brand and provide a forum for you to connect with your target audience. Ask yourself how do we best represent the brand? How do we support above-the-line marketing strategies? How do we make it a memorable experience?
Planning
Finding your market and connecting with them in a memorable way is more than just guess work. It is staggering how many events are run with the minimum of planning. People are willing to invest significant money putting events on but they tend to overlook the need to invest in planning and smart thinking.
Planning is crucial to any event not matter how small and intimate it may be. Critical paths, risk assessments, measurable results, budget control are essential tools when planning a successful outcome. You need to plan on maximising the number of touch points with guests. Plan on results or you can guarantee you are planing on a disaster.
Implementation
With the correct planning the implementation of an event is the easy part. Ensure that every member of your event team have a run schedule of the event from start to finish so they aware of all timings. Rehearsals are imperative and why not consider professional speak training for all staff that will be presenting. An overall risk assessment is probably in the back of everyones minds but unless it is written down you are open to disaster. A good event company will also supply you with a thorough mitigation strategy to ensure you get a good result from your event no matter what.
Outcome
And weve come full circle. The results of your event should be measurable or how do you know if you have achieved good value for your investment. Events are all about building strong long term partnerships with your prospects and clients. When all of the above factors work together they create a truly powerful experience that not only moves people but motivates them to act. Remember your customers and staff holds your future in their hands. They control your revenue, your profitability and they are the central point on which your economic performance balances. Events are a powerful opportunity to leverage your brand and promote your services to this influential group.
Got some more queries? Why not check out the team at JH Events?
JH Events, Sydney Australia
How Much Do Senior Portraits Cost
If theres one question nearly everyone asks this is it. How much do senior portraits cost? The trite, sarcastic answer would be, If you really like pictures and youre going to miss your son or daughter like crazy when they go off to college, senior portrait are cheap. If you never take pictures yourself and you for-see your child living in your basement until theyre 35; senior portraits are outrageous. Truly, a great deal does depend on your point of view.
Most studios will charge a session fee. Some have just one flat fee and others, like our studio, have three different sessions that differ basically by length of time. The session fee covers kind of the photographers time to take the pictures and process the images for you to view. Quite honestly our session fees dont come close to covering the time it takes to photograph a senior, process the images, do some initial retouching and prepare the first view images for the client to see.
Many studios view the session fee more as a guarantee youll show up. Dont get me wrong, I know YOU wouldnt blow someone off but think about it; if theres no up-front session fee to guarantee your spot in the studios calendar, if you had nothing invested and the day of your session came and it was beautiful and sunny and all your friends were going to Valley Fair where would you want to be? Riding the Wild Thing or stuck in a dark studio listening to a 52 year old guy with a beer gut tell bad jokes? If theres money on the line Mom and Dad are going to be sure you show up – with bells on.
Studios session fees in southern Minnesota range from a low of probably fifty bucks to a high of $300 or more. Our studio charges $100, $150 and $200 for respectively, a one hour, an hour and a half and a two hour session. But hardly anyone pays full price for the session.
Studios often run session sales early in the year to start the business flowing. At d. holmes meir studios we have our big 12 hour sale in May and if you book your session for sometime in June youll save 75% on the session fee. In July you save 50% and August nets you a 25% savings. Youll probably find similar sales at most other studios in the area.
With respect to the portraits themselves it will vary a great deal on the number of friends and relatives youll want to gift with your images. At some studios youll spend less than $300 while at others youll invest $1000 or more. Its important to remember that like anything, all portraits and all photographers are not created equal. If youre not a fan of surprises you will want to do research and ask lots of questions as to what is and isnt included in a studios portrait pricing.
Chances are most studios will offer both package as well as a-la-carte pricing options. Packages are almost always cheaper often so much so you may be better off from a money standpoint – to buy more pictures in a package than you really need. No one likes waste but better to waste a little paper than a lot of money.
The most important question you need to ask are whether or not the final images will be retouched and to see examples of retouched images. Many people in this day and age just assume all photographers retouch their portraits nothing could be further from the truth. So look closely at the sample images on a photographers website which one would assume is their best work. If the skin tones are icky, if there are obvious blemishes and imperfections is it reasonable to assume your portraits would be any different?
[Top]Effective Warehouse Management Solutions
Many logistics software companies offer supply chain solutions which covers the complete process of merchandise delivery from seller to buyer. Leading logistics software company Magaya, offers Supply Chain Solution which gives companies the functionality of an ecommerce system, warehouse management system and a Cargo System. You also get additional sales and purchasing capabilities to connect all your processes from Quotations to Purchase Orders and shipments.
The Purchasing Process
The purchasing process begins with a Purchase Order (PO) created in the Magaya Supply Chain Solution, containing all the information about the order. The PO is sent to the manufacturer or supplier. Convert the PO into a Pickup Order. Then the merchandise is sent to the warehouse. When the cargo arrives, the Pickup Order can be automatically converted into a Warehouse Receipt (WR). The accounting department can instantly use the original PO to create a bill that goes to Accounts Payable and is later used to pay the provider.
The Sales Process
The sales process begins with a customers inquiry for merchandise and delivery. Create a Quotation in the Supply Chain Solution and email it to the customer. All the information from the Quotation can be converted into a Sales Order and automatically transferred to a shipping order. Local deliveries and international shipping can be processed with all trade documentation included such as the Bill of Lading, Air Waybill, Cargo Manifest and others. The details from the Quotation, Sales Order, and shipment are processed automatically through the integrated accounting system in the Magaya Supply Chain Solution. Invoices are automatically created and processed.
Main Feature Of The Warehouse Management System
Quotations
Delivery and storage prices included
Pickup Orders
Pickup and delivery charges included
Warehouse Receipts
Keep a record of arrival and location of cargo
Create tasks to receive and put away cargo using Magaya WMS Mobile
Cargo Releases
Keep a record of release date, time, and delivery carrier
Create tasks to Pick and Load orders using Magaya WMS Mobile
Warehouse Inspector
Define locations for receiving, storage, quality control, a holding area, etc.
Manage storage capacity to reduce empty spaces and create efficiency
Inventory Control Software
Just-in-Time Inventory
Inventory Cycle and Physical Counts
Control Inventory by SKU and/or Serial Numbers
24-Hour Inventory Visibility
Available to your customers in real-time via Magaya
Automatic Billing
Charges are calculated automatically by the Tariff feature
Invoices are created automatically by the Recurrent Invoicing feature
Integrated Accounting System Features
Accounts Receivable
Accounts Payable
Banking and Checking
Financial Reports
Collections Reports
Multicurrency options
Human Channel Marketing
Human Channel Marketing was founded on the principles of discovering the most effective ways to train and motivate sales people to achieve the highest level of performance . Beyond saying that “People are our business” we believe that creating successfully people is the success of our business and that of our clients. HCM is committed to creating success through sales excellence in everything we do. We fully believe that people are our highest resource and investing in and creating opportunity for others is where our ” Tire hits the pavement”. Human Channel Marketing, Direct Sales, Marketing, Company Management, Sales HCM is focused on creating partnerships with all of our clients to co-manage the development of a sales objectives to expand the customer base in their markets. In creating effective programs to penetrate each market we are able to fully support our clients in both retaining and expanding their market share. Human Channel Marketing was founded on the belief that given the right support and opportunity people are able to achieve the life they want to live while creating value in the marketplaces. HCM was Founded by Tim Padden and Sam Custodio in 2007 with the mission of creating an organization that can create opportunities for other while delivering sales excellence for our customers. To achieve this we focus on 4 important concepts in everything we do. Intentionality – Keeping a focus on what you want to achieve and knowing what you are committed to achieving. Integrity – Becoming part of a structure where commitments are kept and communication is real and precise. Honesty – Being accountable for your commitments and having integrity in your actions. Results oriented communication- Measuring your live based on real results and setting measurable goals to achieve them. Backed by a team of industry experts, Human Channel Marketing’s unique hands on approach to marketing both penetrates markets and increases customer retention. With a focus on increasing company revenue for our clients we are constantly innovating marketing methods to more effectively convey value to our customers clients. Human Channel Marketing was founded around the idea of creating more effective methods to support our clients in reaching and expanding their customer base. With more than 40 years of hands on direct sales experience, our management team is constantly innovating our marketing proven methods of direct sales.
[Top]Hr Consultant, Konsultan Hrd, Manajemen Sdm, Konsultan Sdm, Recruitment Hrd, Konsultan Hr Manajemen,
HR CONSULTANT, KONSULTAN HRD, MANAJEMEN SDM, KONSULTAN SDM, RECRUITMENT HRD, KONSULTAN HR MANAJEMEN, KONSULTAN PERSONALIA, MANAGEMENT HR CONSULTANT, HRD CONSULTANT, JOB DESCRIPTION CONSULTANT, SALARY GRADING CONSULTANT, KONSULTAN ORGANISASI, HRD MANAJEMEN, CALL: REKO HANDOYO (Business Consultant) PT. SIEN Consultant Jakarta, HP: 081389411679, 081932985325, 021-98567515, email: [emailprotected], [emailprotected], http://konsultan-manajemen.com
HR manajemen (manajemen sumber daya manusia) adalah bidang manajemen yang khusus mempelajari hubungan dan peranan manusia dalam organisasi perusahaan. HR manajemen lebih fokus membahas mengenai pengaturan peranan manusia dalam mewujudkan peranan yang optimal. Pengaturan itu meliputi masalah perencanaan, pengorganisasian, pengarahan, pengendalian, pengadaan, pengembangan, kompensasi, pengintegrasian, pemeliharaan, kedisiplinan, dan pemberhentian tenaga kerja untuk membantu terwujudnya tujuan perusahaan.
Peranan HR Manajemen dapat diringkas menjadi beberapa hal berikut:
1. menetapakan jumlah, kualitas tenaga kerja di perusahaan yang efektif sesuai dengan kebutuhan perusahaan berdasarkan job description, job spesicifation, job requirement, dan job evaluation.
2. Menetapkan penarikan, seleksi dan penempatan karyawan berdasarkan asas the right man in the right place and the right man in the right job.
3. Memonitor dan mengimplementasikan undang-undang dan peraturan yang berlaku mengenai ketenagakerjaan.
4. Menetapakan program kesejahteraan, pengembangan, promosi dan pemberhentian.
Fungsi pertama dari manajemen sumber daya manusia (HR manajemen) adalah pengadaan atau procurement. Proses pengadaan bukanlah proses yang mudah justru sebaliknya karena untuk mendapatkan dan menempatkan orang-orang yang kompeten, serasi, serta efektif tidaklah semudah membeli dan menempatkan mesin.
Karyawan adalah asset utama perusahaan yang menjadi perencana dan pelaku aktif dari setiap aktivitas organisasi. Pengadaan karyawan harus didasarkan pada prinsip apa baru siapa. Apa artinya kita harus terlebih dahulu menetapkan pekerjaan-pekerjaannya berdasarkan uraian pekerjaan. Siapa artinya kita baru mencari orang-orang yanng tepat untuk menduduki jabatan tersebut berdasarkan spesifikasi pekerjaan.
Job Analysis perlu dilakukan agar dapat mendesign organisasi serta menetapkan uraian pekerjaan dan evaluasi pekerjaan. Job Analysis adalah menganalisa dan mendesain pekerjaan apa saja yang harus dikerjakan, bagaimana mengerjakannya dan mengapa pekerjaan ini harus dilakukan.
SIEN Consultants adalah perusahaan konsultan manajemen dimana salah satu divisinya adalah services dibidang HR Manajemen yang meliputi:
a. HR Consultation
b. Training and Development
c. People and Organization Assessment
d. Manpower Supply and Outsourcing
e. Organization Development
f. Payroll Outsourcing
g. Business Process Development
h. Job Analysis
i. Employee Grading and Appraisal
Jika Anda membutuhkan informasi mengenai HR manajemen (manajemen sumber daya manusia) silahkan hubungi Business Consultants Mr. REKO HANDOYO untuk memberi informasi yang Anda butuhkan. Terimakasih.
CALL: REKO HANDOYO (Business Consultant) PT. SIEN Consultant Jakarta, HP: 081389411679, 081932985325, 021-98567515, email: [emailprotected], [emailprotected], http://konsultan-manajemen.com